RESPECTFULLY & BULLYING CAMPAIGNS
MORE Advertising partnered with me to bring two of their youth-focused campaigns to life: RESPECTfully and their Bullying Prevention initiative. Both projects centered on creating engaging, easy-to-digest digital experiences for teens, using a consistent comic-book aesthetic to inject energy into the characters and animation.
For RESPECTfully, I illustrated all the characters and animated two :90 videos and two :30 videos designed to help teens navigate ending both romantic and platonic relationships in a healthy, respectful way. For the Bullying Prevention campaign, I developed a new cast of characters from provided descriptions and outlines, then brought them to life with a :15 animated video in After Effects.
The RESPECTfully resources are available here, and the Bullying Prevention resources here, designed by the talented team at MORE, using my illustrations and animations.
"Breakups can be hard, but they don't have to be harsh."
Client
MORE Advertising
Year
2025
THE CHALLENGES
Talking to teens about bullying and relationships—especially how to end them—can be tricky. The content needed to be clear, age-appropriate, and emotionally intelligent, while still feeling modern, vibrant, and attention-grabbing. The final product had to walk the line between education and entertainment, without ever feeling preachy or overly clinical.
PRINT & DIGITAL
All static assets were designed by MORE using my illustrations
THE PROCESS
I collaborated closely with the team at MORE to storyboard the key concepts and tone of each section. From there, I designed a series of stylized characters based on 6 kids from a local youth group. The illustrations were kept clean and expressive, allowing for easy readability and emotional resonance.
In motion, I used smooth, thoughtful transitions and carefully timed pacing to mirror the emotional beats of the script, pausing where reflection was needed, and moving swiftly through moments of clarity or resolution.
ILLUSTRATIONS
I pulled inspiration from anime—particularly its expressive character design and ability to convey emotion through subtle visual cues. The result was a clean, stylized look that balanced emotional depth with approachability.