DRAFTKINGS 2D AND 3D MOTION GRAPHICS
A collection of 2D & 3D motion graphics projects, including Broadcast TV, Social, and NFTs.
Client
DraftKings
Year
2019-2023
BROADCAST
As a Senior Designer and Motion Design Manager, I worked on a variety of animations for broadcast and YouTube pre-roll. The styles changed as their campaigns and themes shifted, so my approach did as well. All projects were brought to life in After Effects, with some utilizing hand-drawn animation or Cinema 4D.
NBA Finals / This was our first in-house campaign, and I was given the lead on it. We took stock footage and added energy through hand-drawn animation. From the sweat of the anticipation, to enhancing impactful moments, I animated those accents frame by frame in brand colors.
Abe & Ben / Leaning into a 2D puppet-style animation with hand-drawn elements, I brought these characters to life in After Effects. Abe and Ben became the “spokesmen” for DraftKings for a few years and I was responsible for animating them each time.
Sportsbook 100:1 Odds / Moving into a more tech-focused, futuristic style, we created this hologram look in After Effects to highlight the latest offer.
NBA Live Betting / To capture the energy and intensity of live betting, we animated in a fast-paced 2D style. This pulled in elements of kinetic type, match cuts, and constant motion throughout the whole animation.
Same Game Parlay / This was such a significant new product launch that we spent months developing this animation. I worked with the creative team closely, experimenting in Cinema 4D to create the look and feel of this. Once we set the color palette and animation style, I brought it all to life to be a modular commercial, editable for any sport.
YouTube PreRoll / Building on the new 3D approach, I made this quick pre-roll animation for YouTube. It was easy to swap out the text and background for any product DraftKings offered while highlighting the key information.
A compilation of award-winning videos I illustrated and animated. In each one we highlighted a silly law while calling out that it is now legal to bet with Draftkings Sportsbook. Each video was drawn in Procreate then brought to life in After Effects through movement and custom sound design. We kept the color palette limited to the DraftKings green and black as that signified the Sportsbook product.
STATE LAWS ANIMATIONS
NFT DESIGN STUDIO
In 2022, Draftkings started their in-house NFT Design Studio. I joined as a Senior Motion Designer, bringing to life a variety of NFTs through After Effects and Blender animations. They were used in a variety of ways, from tokens for contests, to individual collectibles.